Renske Natural Petfood BV/Renske Natuurlijke Diervoeding, a Dutch family company and producer of natural petfood for dogs and cats, has two new shareholders.
Eric, son of Renske and Jan van den Berg, and Frank van Zutphen both bought a part of the shares and now participate in the management team. Eric van den Berg has already worked with the family company for years and said he is looking forward to implementing his ideas for the company with the team.
Former director of Vobra Special Petfoods van Zutphen will be primarily engaged with national and international sales. At the end of 2014, the company plans to expand its products with a new line of dry petfood.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.