Molino Chacabuco launches MaxPet and Pampa pet food brands

The Argentine company expands its portfolio with two products targeting different consumer segments.

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jorono | Pixabay.com

Grupo Molino Chacabuco, one of Argentina's top 10 pet food companies and a long-standing leader in the national food industry, continues to expand and diversify its operations with the launch of MaxPet and Pampa. These new brands reflect the company's consistent strategy of innovation, scientific development and sustainable growth across both domestic and regional markets.

Innovation and science in every formula

MaxPet, developed under the company's Nutripet division, introduces a new line of dog and cat foods formulated with exclusive blends of premium meats from land and sea. Its recipes offer complete and balanced nutrition aligned with the latest global trends in pet health, combining high-quality proteins with life-stage-specific formulas to promote vitality and overall well-being. The launch consolidates Molino Chacabuco's reputation as a reliable and forward-looking player in the pet food industry.

A tribute to Argentine identity

Pampa, showcased through a recent video release, highlights the company's Argentine identity and its close connection to nature and local producers. The brand emphasizes quality, authenticity and a natural approach to nutrition, appealing to pet owners who value locally inspired, wholesome products.

Both launches build on the company's continuous innovation pipeline. In 2023, Molino Chacabuco introduced Juvenia Nutrition, said to be one of the most scientifically advanced pet foods in the world, featuring resveratrol — an antioxidant known for supporting cellular vitality. This milestone positioned the company as a pioneer in functional and science-driven nutrition.

Understanding the modern Argentine pet parent

With these introductions, Grupo Molino Chacabuco further consolidates its diversified brand portfolio, which now includes RAZA, Gaucho, Juvenia Nutrition, Pampa and MaxPet. All products are developed under strict quality and safety standards, meeting both national and international regulations, and are backed by a strong environmental and sustainability commitment.

In Argentina, pet ownership has evolved into a deep emotional bond, where dogs and cats are seen as family members. The rise of informed and caring pet parents — the modern tutores argentinos — has shaped a market that values nutrition, trust and authenticity. Through brands like MaxPet and Pampa, Molino Chacabuco speaks directly to this new generation of pet owners who seek the perfect balance between science, affection and local identity.

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