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on August 11, 2014

Differentiation and différence in the Canadian petfood market

Cultural, regional differences play a noticeable role in purchasing trends

Canada is a CA$2 billion (US$1.83 billion) petfood market, with dog food accounting for 60% and cat food for 36% of sales. As in the US, much of the sales growth in Canada is occurring outside of the core mass market, with bargain-seeking shoppers shifting to lower-priced channels while pet…

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