Pet Food Safety
on September 10, 2014

Raw petfood: A growing market segment in spite of controversy

There are multiple sides to the raw petfood debate, but the numbers show that companies looking to expand should not dismiss this industry niche.

The idea of raw petfood has had its share of detractors in recent years. In June 2014, Colorado State University veterinarians came out against feeding pets raw diets, citing increased risks for contamination and the dangers of nutritionally imbalanced diets. The next month, the US Food and Drug Administration (FDA)…

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