Meow Mix has brought together country music and cats with "Country Cat," a song by J.R. Moore that features Cowboy Jake and his cat Coco.
The song is available on YouTube: www.youtube.com/watch?v=M6eNe7zvjhI. It can also be downloaded on SoundCloud.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.