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Pet Food Market Trends / Pet Food Company Profiles
on November 12, 2014

Essential luxury: European superpremium petfood poised for success

New petfood brand Essential Foods is already making moves in the market with its BOF philosophy brand

In 1998, at the age of just 25, Christian Degner-Elsner started what was to become a life-long career path in the petfood industry when he founded one of the largest Scandinavian petfood brands. In 2010, Degner-Elsner exited the business successfully to a venture fund. Then, in January 2013, Degner-Elsner launched…

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