Renske Natural Petfood has won an award for Best Product of the Year 2014–2015 in the category Pet Food with its product ‘Renske Fresh Menu Holiday’. There were a total of 113 products participating in the competition, a new initiative by Q&A Research & Consultancy (best known for the large scale consumer research Retailer of the Year) and the Consumer Contest Company.

Best Product of the Year is an extensive consumer survey whereby consumers determine what the best products are. When a product is awarded this distinction, it may call itself the Best Product of the Netherlands for an entire year. The scores of all the nominated products are based on three criteria: value for money, product presentation and user satisfaction.