Himalayan Corp. acquires leanlix
Dog chew manufacturer looks to build on recent success of the reward and training tool
“We are ecstatic to find such a unique product from a fellow Washington-based company that has so many similar goals,” said Laura Baugh-Finley, marketing director, Himalayan Corp., based in the Seattle suburb of Mukilteo. “The ingenuity and growth in the leanlix brand has seen in only a few short years is quite impressive. We want to help build on that success.”
The acquisition became official January 20, 2015. The purchase price was not disclosed. leanlix is available in the US, Canada, Japan, Australia, and the UK.
leanlix was created in 2012 by Seattle entrepreneur Sharon Da Dalto as a fun, healthy reward treat that can be licked by dogs. The original formulation of leanlix was crafted by a pet chemist to address pet obesity. Studies show more than 54% of dogs are overweight and many are obese. While most dog treats have about 30 calories per serving, gluten-free leanlix has 1 calorie and 0 fat per serving (5 licks). leanlix has healthy ingredients such as probiotics for digestion, as well as antioxidants such as chamomile, freeze-dried strawberry and raspberry.
Da Dalto will continue to champion the brand that she created in a new role at Himalayan.
“We’re really excited about the possibilities that this marriage brings to leanlix,” said Da Dalto. “Himalayan’s reach and expertise will bring real value, such as, strong distribution avenues, consistency of product, well-established advertising channels, and increased exposure in the market.”