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Pet Food Market Trends
on February 9, 2015

Consumers say nutrition outweighs price in choosing a petfood

A recent survey of pet owners shows 80% consider nutritional value as the most important factor in petfood selection

“Superfoods” is one of those buzzwords that’s trendy in human nutrition and cuisine, applied to edibles that pack a powerful punch by offering multiple nutritional benefits. Petfood manufacturers are adapting the trend, adding these types of food products and ingredients to their products because they know petfood consumers are seeking…

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