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on February 12, 2015

Functional petfood and treats in a growing specialty market

Pet products that claim nutritional benefits or address specific health issues continue to be popular as part of the pet humanization trend.

In an era of moderating growth rates in the US market, specialized pet nutrition products of all stripes will keep growing at an above-average clip. An important arena will be “functional” petfoods and treats, products that proffer special nutritional benefits in terms of general wellness and, quite often, that address…

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