Specialty pet supply chain Fressnapf has partnered with arvato Distribution GmbH to handle the logistics and returns processing for its online store, starting July 1.
The collaboration comes after the online store was converted to hybris software and SAP interface. The company hopes the move will lead to profitable growth and increased quality.
"I am convinced that, with arvato, we have found a service provider which is dedicated to customer care and customer orientation. We expect further improvements in the services, we offer to our customers, such as faster and more individual delivery times," says Alfred Glander, managing director at Fressnapf. "We look forward to continuing to work with arvato and are sure to have created a strong foundation for future growth."
Fressnapf’s digital business has grown since the launch of its online store in 2009. The online business earned EUR50 million (US$54 million) in total sales for fiscal 2014.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.