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Pet Food Market Trends
on April 15, 2015

Pet treats to face challenges in 2015

After a downturn in pet treat purchasing in 2014, marketers must step up their game to keep pace with an evolving landscape.

According to Simmons National Consumer data, 78% of dog owners and 47% of cat owners buy pet treats, rates that suggest how common it is for our furry friends to have their pet parents wrapped around their little paws. Among dog-owning households, the purchasing rate for dog treats doesn’t quite…

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