Hill’s Pet Nutrition is introducing Hill’s Prescription Diet Metabolic + Mobility Canine and Metabolic + Urinary Feline: nutritional solutions to help treat common concurrent health conditions.
Veterinarians have long noted the link between obesity and canine osteoarthritis and feline lower urinary tract disease (FLUTD), with numerous studies showing that excess weight can exacerbate these conditions. However, treating weight and canine mobility or weight and FLUTD together has often required complicated regimens that can be difficult for pet parents to follow.
“Concurrent conditions are difficult to manage successfully, often requiring multiple treatment options,” said Ellen Lowery, DVM, PhD, MBA and Hill’s Director of U.S. Professional & Veterinary Affairs. “Sometimes it creates the challenge of deciding which condition to focus on first, when really the only way to effectively treat both is to work together.”
Hill’s two new products are based upon the revolutionary nutrition of Hill’s Prescription Diet Metabolic. Hill’s scientists have taken this powerful technology and combined it with:
These formulas present a new approach for addressing a growing problem. The latest estimates suggest that more than 50 percent of dogs and cats presented to veterinary clinics are overweight or obese. As that number increases, so do the number of dogs and cats with obesity-related concurrent conditions.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.