Wellness Natural Pet Food has integrated Velcro Industries’ Press-Lok closure into the packaging of its premium TruFood line. Press-Lok delivers the reliability, durability and strength that consumers have come to expect from other Velcro Brand products. The closure solution is an easy-to-use, tactile re-closure solution and will help keep pet food fresh and contained within the bag.
"Wellness' mission is to provide pet owners with high quality, natural ingredients," said Chanda D. Leary-Coutu, senior manager, marketing communications, Wellness Natural Pet Food. "Like us, Wellness pet parents view their cats and dogs as part of the family, so it's important that our ingredients are fresh and the packaging we deliver our products in meets customers' expectations."
Launched in March 2015, Wellness TruFood is the newest line of nourishing pet food recipes for dogs and cats featuring the vibrant nutrients of whole prey protein, raw produce and antioxidants. Wellness TruFood is blended by hand and baked in small batches to create delicious, natural meals. Made with colorful ingredients you can see like chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures, TruFood recipes are living proof that real nutrition is the most fundamental source of health and happiness for your pets.
"Press-Lok closures add an important value for customers who are seeking to keep their products fresh, easy-to-access and most of all, contained," said Chris Lerra, senior business development manager of packaging business unit, Velcro Industries. "We're continuing to see adoption in the pet product market because the closure is ideal for the unique needs and requirements of pet owners and we're honored to be featured in WellPet's natural pet food line."
Press-Lok was developed for the fast-growing flexible packaging market. It is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up. WellPet worked with manufacturer Peel Plastic Products Ltd. of Brampton, Ontario, Canada, to deliver superior packaging for Wellness TruFood.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.