Mars Petcare US has unveiled its "Pet-Friendly Communities Initiative" in its hometown in Nashville, Tennessee, USA.
The initiative is designed to foster greater adoption of pet-friendly community policies and promote the benefits of pet ownership and pet adoption in the U.S. Initial programming in Nashville will include free adoption days with three area shelters, a $10,000 donation to the Nashville Parks Foundation and additional donations to 28 rescue shelters in Middle Tennessee.
"Mars Petcare is dedicated to making a better world for pets," said Mark Johnson, president of Mars Petcare North America. "There are countless studies documenting the physical and emotional benefits to pet ownership, particularly on promoting healthy, active lifestyles. We're excited to pilot this initiative in our hometown, and we know Nashville is a great role model for other communities looking to become more pet friendly."
Together with The Waltham Centre for Pet Nutrition – a leading scientific authority in pet nutrition and well-being founded by Mars more than 50 years ago – Mars Petcare has discovered that having a pet isn't just fun, it's actually really good for you. For example:
Under Mayor Karl Dean's leadership, Nashville has become a more pet-friendly city by:
"I am proud of the strides we have made to become a more pet-friendly community," Dean said. "By investing in dog parks, improving the operations of our animal shelter and partnering with nonprofit shelters across the city, we have made Nashville a healthier city for residents and their pets. Thank you Mars for recognizing the commitment by our community to animal welfare. We appreciate your investment in dog parks through the Nashville Parks Foundation and look forward to many of our shelter dogs and cats finding forever homes through your free adoption program."
On September 4 and 5, 2015, Mars Petcare will sponsor up to 300 adoptions at three Pedigree partner shelters – Metro Animal Care and Control (Davidson County), Williamson County Animal Shelter and Nashville Humane Association – in an effort to find all of these pets a forever home.
Representatives from Banfield Pet Hospital – the largest privately owned veterinary practice in the U.S. – and the American Humane Association's "Red Star Rescue Rig," sponsored by Mars Petcare US, will also be on-site to hand out information, answer questions and provide additional support. The Red Star Rescue Rig is an 82-foot-long truck fully equipped to handle disasters and provide on-the-ground rescue services for animals.
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