The Caru natural stews packaging has undergone several small but important updates for increased clarity and product differentiation.
Front panel updates include promoting the following key selling points:
Language was also adjusted on the back panel, to expand on the stew’s human-grade ingredients, preparation and appeal.
Additionally, the feeding guide, ingredient dec and guaranteed analysis now reflect recent ingredient changes. For example, all the minerals used in the stews are now chelated, the beef recipe no longer includes carrageenan and the turkey recipe now features turkey broth instead of chicken.
To complement these changes are the new Caru and nourish with love registered trademarks.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu