How millennial pet owners are changing the industry
Millennials are integrating their pets into their daily lives as a matter of course—and influencing the pet market while they’re at it.
If Millennials (those age 18–34) are the thoroughly modern pet owners, what do their distinctive attitudes and behaviors indicate about the future of the pet products industry?
First and foremost, that pet ownership remains highly desirable. Nearly two-thirds of Millennials (62%) are pet owners, and even among those who…