Open Farm has launched the first ethically sourced dry cat food in the U.S. and Canada with the Certified Humane Raised and Handled label, according to the Humane Farm Animal Care (HFAC), the international nonprofit certification organization improving the lives of millions of farm animals raised for food.
Open Farm, a Canadian-based pet food company, launched its Certified Humane dog food products in stores across Canada and the U.S. in late 2014 and early 2015.
“Since then, cat owners have been begging for a Certified Humane cat food option,” says Adele Douglass, executive director for HFAC. “Pet owners want to know their pet’s food is ethically sourced. We’re thrilled Open Farm is bringing this product to market. Now pet parents have Certified Humane choices for both dog and cat foods.”
Under the Certified Humane label, Open Farm will use only meat and poultry products in their pet foods that come from Certified Humane farms and ranches. The Certified Humane label assures consumers that farm animals are raised on farms where they can express their natural behaviors, such as flapping wings and moving around freely in their environments, and where they can live free of cages and gestation crates. The farm animals also must also be raised without antibiotics or growth hormones and must not be fed any animal by-products.
“Cats are obligate carnivores and require meat to survive, so giving pet parents a humane option allows them to be assured that their cat’s food is coming from a good place,” says Jacqueline Prehogan, president of Open Farm. “With the launch of our cat food, pet owners can finally provide their cats with premium nutrition while taking comfort in knowing that our entire farm-to-bowl supply chain is audited and certified by Certified Humane.”
Open Farm dog and cat foods are available in more than 1,000 pet stores across the U.S. and Canada.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.