Nestle Purina in the Americas has released its 2015 Creating Shared Value report,which focused on how the company is positively affecting pets and their owners. The report provided an in-depth look at Nestle Purina’s Creating Shared Value activities in 2015, focused on four key areas:

• Pet Nutrition, Quality and Safety: Improving the lives of pets through healthy foods backed by science and nutritional expertise and produced using high standards in quality and safety
• Environmental Sustainability: Using natural resources efficiently and responsibly to preserve our environment and create positive effects on society
• People: Investing in people through dedication to associate safety, health, well-being and commitment to diversity and inclusion
• Pets in Society and Pet Welfare: Improve the quality of life for pets and their owners

Highlights from the 2015 report:

Purina completed a corporate life cycle assessment of the U.S. business in 2015, which gave them a comprehensive view of their total environmental footprint.

Purina launched Project Opportunity, a career acceleration initiative to help people of all ages gain work experience and strengthen their professional development skills.

Purina supports hundreds of pet shelters in the Americas through food donations and provides expertise in the areas of nutrition, marketing and professional growth opportunities for shelter staff. In 2015, Purina contributed more than $30 million in pet food, pet supplies and monetary funding to pet-related charities and other community organizations in the Americas.

Around age 7, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness or decision-making, according to Purina. In early 2016, Purina launched Pro Plan Bright Mind Adult formula to support a dog’s cognitive health throughout adulthood, before his senior years.