Nestle Purina in the Americas has released its 2015 Creating Shared Value report,which focused on how the company is positively affecting pets and their owners. The report provided an in-depth look at Nestle Purina’s Creating Shared Value activities in 2015, focused on four key areas:
Purina completed a corporate life cycle assessment of the U.S. business in 2015, which gave them a comprehensive view of their total environmental footprint.
Purina launched Project Opportunity, a career acceleration initiative to help people of all ages gain work experience and strengthen their professional development skills.
Purina supports hundreds of pet shelters in the Americas through food donations and provides expertise in the areas of nutrition, marketing and professional growth opportunities for shelter staff. In 2015, Purina contributed more than $30 million in pet food, pet supplies and monetary funding to pet-related charities and other community organizations in the Americas.
Around age 7, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness or decision-making, according to Purina. In early 2016, Purina launched Pro Plan Bright Mind Adult formula to support a dog’s cognitive health throughout adulthood, before his senior years.
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.