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Pet Food Market Trends / Pet Food Company Profiles
on July 28, 2016

Hugo & Celine: Pet humanization driving dog treat sales

This Swedish specialty pet treat company began with dog ice cream, but has since expanded to meet the demands of a growing humanization trend in Europe.

Hugo & Celine is a start-up pet treat company in Sweden that began in May 2015 with a single idea, jump-started by CEO (and Chief Executive Dog Lady) Sonja Catani’s 10-year-old daughter: ice cream for dogs.

Catani’s daughter initially pitched the idea of making the frozen treat for dogs…

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