Pet Food Market Trends / Pet Food Company Profiles
on July 28, 2016

Hugo & Celine: Pet humanization driving dog treat sales

This Swedish specialty pet treat company began with dog ice cream, but has since expanded to meet the demands of a growing humanization trend in Europe.

Hugo & Celine is a start-up pet treat company in Sweden that began in May 2015 with a single idea, jump-started by CEO (and Chief Executive Dog Lady) Sonja Catani’s 10-year-old daughter: ice cream for dogs.

Catani’s daughter initially pitched the idea of making the frozen treat for dogs…

To view the full article, please register or login.

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement