How pet owners are influencing online global pet food sales

Slow but steady growth in developed markets, coupled with exponential growth in some developing markets, makes the e-commerce segment of pet food one to watch.

As pets solidify their spots as family members in the minds of their owners, technology is becoming an increasingly important way for consumers to gain information and take care of their animals. Among the many pet care segments affected by this trend is pet food: Between the desire for more…

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