In less than a decade the Chinese pet food market has risen to become a major force. In 2012, the market was brimming with potential, thanks to rapidly growing pet ownership in China’s large population. Several multinational pet food companies had figured that out and established a presence in China, either via a manufacturing facility, distribution partnership or other means.
Fast forward to 2016, and not only are those and other multinational pet food players still highly active in the market; but now they have been joined by a number of domestic companies—and that number grows each year. Pet food production is booming in China and promises to stay on that upward trajectory.
In 2013, Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, reported from Pet Forum China that sales in China were growing rapidly, at least 10 percent a year. Dog food sales alone exceeded that growth rate annually since 2008, while cat food sales have averaged over 8 percent growth a year.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.