Ollie dog food delivery service recently launched a line of dog food marketed as made with human-grade ingredients. The company also launched a seed funding campaign.

Ollie announced a US$4.4 million seed round co-led by Primary Ventures and Lerer Hippeau Ventures with participation from Canaan Partners, and others. The funding will be used to further build out Ollie's product line and expand the number of employees.

Dog food delivery service

Dog owners can sign up on the Ollie website to have recently made food delivered to their homes along with nutritional information and a tailored feeding plan for their dog. Ollie offers a subscription dog food delivery service. Ollie’s delivery service sends a weekly or bi-weekly package which contains pet food, a tailored nutrition and feeding plan, and other tips for how to keep a dog healthy. Every pet is put on a tailored program to account for allergies, health-concerns, their weight and activity, as well as age and size.

Once cooked and refrigerated, the food is then shipped to customers within two days. Ollie also has flexible shipping options to account for multiple addresses, vacations, and last-minute changes.

"By addressing many of the misconceptions people have about over-the-shelf mass market kibble and canned food, we can help pets live better, longer lives and develop richer bonds with their families," said Alex Douzet, co-founder and CEO of Ollie, in a press release.

“As pet parents, we learned first-hand that the industry perpetuates opaque feeding guidelines, which means we could be feeding our dogs twice as many calories than they actually need,” said Gabby Slome, co-founder and CXO of Ollie in a press release.