Over the years, Petfood Industry has reported on how pet food companies give back to society and how consumer consideration of a brand’s charitable efforts has grown. Many pet food companies regularly donate pet food, money, employee time and other resources to pet-related causes. While those charitable deeds may be inspired by empathy, giving back to society also may help business for those pet food companies.
In 2015, Petfood Industry summarized reports on consumer demand for corporate social responsibility. The 2013 Cone Communications Social Impact Study found that 89 percent of US consumers say they’re likely to switch brands to one associated with a cause, if price and quality are comparable. In another report, 2014 Nielsen Doing Well by Doing Good, 55 percent of global respondents said they would pay extra for products and services from companies showing commitment to social and environmental causes.
Pet food companies continue to give back to society, and consumer interest in a pet food company’s philanthropic efforts has increased.
The percentage of people who say a brand’s charitable efforts play a significant role in their purchasing decisions has steadily increased since 2014, according to Packaged Facts data presented by Petfood Industry. In 2016, 17 percent of people surveyed said they “strongly agree” with the statement that “the participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” up from 12 percent in 2014.
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. He hold a master's degree in journalism from the University of Missouri - Columbia and a bachelor's degree in biology. Wall served in the Peace Corps in Honduras from 2005 to 2007. His work has appeared in Scientific American, Discovery News, Honduras Weekly and other outlets. Contact Wall via https://www.wattglobalmedia.com/contact-us/
By Lindsay Beaton
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
By Lindsay Beaton
Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.