Scout and Zoe’s was recently called one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur 360 List. Pet food entrepreneurs Scout and Zoe’s has created antler dog chews and other treats for seven years. The brainchild of Cindy Dunston Quirk, the company, located in Anderson, Indiana, began as a way of solving a chew issue for her German Shepherd, Zoe, who had allergies. From the humble beginnings in her garage, the company now has a global footprint.
“We are truly honored to be named by Entrepreneur magazine as one of the best entrepreneurial companies in America and to appear on the annual Entrepreneur 360 listing,” said Cindy Dunston Quirk, CEO of Scout and Zoe’s, in a press release. “Our passion and dedication to providing superior premium products for pets across the world guides our daily efforts. We are elated to be recognized for our devotion to pets on such a prominent national level.”
“Our annual evaluation offers a 360-degree analysis of the current private-business landscape,” said Lisa Murray, chief insights officer of Entrepreneur Media, Inc., in a press release. “Top performers are determined by how well-rounded they are in these four key operative areas. Entrepreneurship is a complex endeavor, this listing recognizes those who have mastered the challenge and are thriving this year.”
Honorees were identified based on the results from a comprehensive study of independently-owned companies, using a proprietary algorithm and other analytics. The algorithm was built on a balanced scorecard designed to measure four metrics reflecting major pillars of entrepreneurship: innovation, growth, leadership and impact.
“The Entrepreneur 360 List celebrates outstanding companies for the value they bring to the world, not just the worth of their company,” said Ryan Shea, president of Entrepreneur Media, Inc. in a press release. “The companies on this list exemplify growth, not just in top and bottom line, but in their ability to create a superior value for their customers, build adaptive learning cultures, and drive innovation in their marketplace.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.