Pet food ingredient supplier RIBUS, based in St. Louis, Missouri, has earned Non-GMO Project verified status for its rice-based natural and organic alternatives to synthetic ingredients. Its products, Nu-BAKE, Nu-FLAC, Nu-FLOW, and Nu-RICE, can replace synthetic ingredients such as silicon dioxide and magnesium stearate in pet food.
While all US rice is non-GMO, the growing consumer interest in GMO-free pet food products, plus the number of companies requesting the seal to avoid international prohibitions on GMO ingredients, drove the company’s choice to achieve Non-GMO Project verified certification.
“Use of RIBUS’ ingredients enable companies to remove chemistry lab-sounding words and provide clean label terms such as ‘rice extract’ to consumers, while enabling the same functionality and quality,” said Steve Peirce, RIBUS president, in a press release. “Gaining the Non-GMO Project verified seal serves as an additional ‘stamp of approval’ that best practices for GMO avoidance are used whether for our natural or organic ingredients.”
RIBUS will present at Petfood Industry’s 25th Anniversary edition of Petfood Forum. Learn more about pet food ingredients and hear speakers, including Randi Zuckerberg and Temple Grandin, at Petfood Forum, an exclusive event serving pet treat and pet food manufacturers. Petfood Forum will take place at the Kansas City Convention Center in Kansas City, Missouri, USA on April 3-5, 2017.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.