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Pet Food Market Trends
on April 24, 2017

Online pet food, product spending growing double-digits

While physical pet food sales still dominate the market, online options are increasing — and so are the number of consumers taking advantage of those options.

Looking back at recent gainers and decliners among retail channels by percentage draw for pet product purchasing, the clear winner is online. In 2016, 11 percent of pet product purchasers bought pet products online, up from 6 percent in 2010, according to Simmons Market Research consumer survey data. Online…

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