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Pet Food Market Trends
Pet-dental-health
New pet dental treats are focusing on innovation and functionality to appeal to both pet owners and their animals. | milante.fotolia.com
on October 30, 2017

New generation dog dental chews feature innovative designs

New dental chew products for dogs look to take a step beyond the traditional.

Dental-focused pet treats, particularly for dogs, are hot-ticket items for pet parents. Looking for a simple, inexpensive way to contribute to their pets’ oral health, customers want something that will catch their eye as well as their animal’s.

Read the entire report about dog dental health chews in the October issue of Petfood Industry.

Overall, the treats and chews market in the US stands at a projected US$6.4 billion for 2017, according to the latest Packaged Facts data, with dental treats and chews making up a 15 percent share (US$960 million). “Pet owners grab up treats and chews for many reasons: health-related, as is the case with dental treats and those formulated to address a specific condition or enhance general wellness; for entertainment, as with edible long-lasting chews or with treats inserted into a play-inducing dispenser; or training, as is the case with compact, easily pocketable treats used as a reward for good behavior,” said Packaged Facts. “At the same time — and top of list for many pet owners — treats offer away to interact with their pets and express affection, with treat time serving an important role in the human/animal bond.”

Those pet treat manufacturers venturing into the dental segment are aware of all the components pet owners are seeking, and are turning to innovation to provide what their customers are looking for.

Design innovations combine visual appeal, functionality

While pet dental treats must obviously work for the pet, dogs and cats aren’t the ones making purchases. As a result, pet treat manufacturers work to catch customers’ eyes, knowing that if they don’t, pets may never see their products.

“People like different, cute things to purchase,” said Dawn Bowerman, former director of sales and marketing at Dozers Dental Chews. “People buy our products, not the dogs. They buy them because their dogs like them, but if something catches their eye … ”

Dozers has merged form and function in its new dental treats.

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