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Pet Food Company Profiles
on November 8, 2017

Lucy Pet: improving pet lives through health and service

With a pet products company and a foundation, Joey Herrick seeks to help animals live their healthiest lives.

Lucy Pet Products Founder Joey Herrick knows a lot about pet food. As the co-founder (with late actor Dick Van Patten) and president of Natural Balance Pet Foods, he worked for 25 years to build the premium Natural Balance pet food line. Herrick’s goal was simple: to create pet food…

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