Social commerce: selling pet food on social media

Savvy pet food specialty retailers are converting social media interactions into sales.

Social media may seem irrelevant to brick-and-mortar pet food specialty retailers, since social media exists purely in the digital ether. However, pet food specialty retailers can leverage social media, said Justin Emig, director of search marketing for digital marketing agency Web Talent Marketing, and take advantage of the…

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Digital Edition

Read the October issue of Petfood Industry!
October 2021
In the October 2021 issue of Petfood Industry, read about small pets, aflatoxin and other topics.

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Feature

By Lindsay Beaton

Small pets make bigger mark than ever on the industry

While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.

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Feature

By Lindsay Beaton

‘Other’ pets get a boost as trends from dog/cat catch up

Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.

READ MORE in Petfood Industry magazine

Social commerce: selling pet food on social media

Savvy pet food specialty retailers are converting social media interactions into sales.

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Digital Edition

Read the October issue of Petfood Industry!

Social commerce: selling pet food on social media

Savvy pet food specialty retailers are converting social media interactions into sales.

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