Pet Food News / Pet Food Market Trends
on November 9, 2017

Blue Buffalo overtaking other pet foods in mass market

Blue Buffalo hasn’t quite met expected market share growth goals in all retailers.

After beginning sales at four retailers, Target, Kroger, Publix and Meijer, in August, Blue Buffalo has already overtaken other natural pet foods in the food, drug and mass market (FDM) retail sector, CEO Billy Bishop said in Blue Buffalo’s third quarter earnings call on November 7. Despite this, Blue…

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