Pet Food Market Trends
on January 15, 2018

What influences pet owner shopping channel choices?

The many shopping influencers on pet owners make pinning down their primary pet food channels a complex prospect.

Last month’s column, “US pet food market to reach US$27 billion in 2018,” noted that for pet owners, as for US consumers in general, spending management leads to strategic retail behavior including retail channel choice — or rather choices, with many shopping across multiple channels and retailers for…

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