Advertisement

Pet Food Market Trends
on January 15, 2018

What influences pet owner shopping channel choices?

The many shopping influencers on pet owners make pinning down their primary pet food channels a complex prospect.

Last month’s column, “US pet food market to reach US$27 billion in 2018,” noted that for pet owners, as for US consumers in general, spending management leads to strategic retail behavior including retail channel choice — or rather choices, with many shopping across multiple channels and retailers for…

To view the full article, please register or login.

Advertisement