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Pet Food News / Pet Food Ingredients / Pet Food Palatability / Petfood Forum News
on April 23, 2018

How to formulate, launch new pet food and treats

Developing new pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product, Petfood Workshop attendees learned.

With an estimated 3,000 new pet food products introduced in the marketplace every year, research and development are critical to launching a successful product in a timely manner and on budget. Attendees at the 2018 Petfood Workshop rotated through different stations to participate in activities that highlighted some of the…

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