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Pet Food Market Trends
on May 12, 2018

Natural pet food claims continue to appeal to pet owners

As pet food needs become more diverse, the reasons behind pet owners' desire for "natural" pet foods continue to evolve.

May 2018’s column noted that natural formulation of pet food is an important quality for most pet food shoppers, with a fourth (24 percent) strongly agreeing and a third (33 percent) somewhat agreeing that finding pet foods based on natural ingredients is a priority (see Table 1). Ranking a notch…

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