on May 12, 2018
Natural pet food claims continue to appeal to pet owners
As pet food needs become more diverse, the reasons behind pet owners' desire for "natural" pet foods continue to evolve.
May 2018’s column noted that natural formulation of pet food is an important quality for most pet food shoppers, with a fourth (24 percent) strongly agreeing and a third (33 percent) somewhat agreeing that finding pet foods based on natural ingredients is a priority (see Table 1). Ranking a notch…