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Pet Food News / Pet Food Market Trends / Petfood Forum News
on May 15, 2018

Top 5 new pet food, treat product categories of 2017

Two established categories dominated the marketing claims about those products, while three emerging trends rose in prevalence.

In 2017, GFK market researchers recorded 4,554 new pet food and treat launches on specialty retailers’ shelves, which included rebranding of existing products. Of those thousands of pet food product launches, two established categories dominated the marketing claims about those products, while three emerging trends rose in prevalence.

“Innovation is…

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