My Perfect Pet, a frozen fresh petfood company, will help kick off the grand opening of the newest location of Unleashed by PETCO - a small concept pet store - later this month in Chula Vista, California, USA.
My Perfect Pet will offer pets and their owners samples of all-natural dog food.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.