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Pet Food Market Trends
on August 9, 2018

Cats and dogs as supermarket pet food influencers

Supermarkets hold an interesting place among pet product purchasers, particularly cat owners.

In relation to cat product shopping, supermarkets show distinctive patterns and demographics.

Cat products: by the numbers

To look at the dollars first, supermarkets account for 47 percent of wet/canned cat food sales through mass-market retailers (excluding the pet specialty channel), compared with 40 percent of wet/canned dog food sales…

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