Novus International, Inc. has been working throughout the past few years to execute its strategy of "Maintaining leadership in the Methionine Business through back integration and expansion" and "Continuing the transformation towards higher value Specialty Products to build a balanced portfolio with significantly larger profit contribution from the non-methionine business."
The Board of Directors and Executive Leadership Team at Novus recently announced their commitment to increasing customer focus and investing further in the regional sales organization through a new regional structure and business management.
Latin America North will be led by new world area director, Gonzalo Prat. Latin America North (LAN) includes Mexico, Central America and the Andean Region. Prat will manage sales, marketing and technical service departments for this region and will guide Novus to a new local-focus and execute a strong growth plan for the region. "This region is a key player in animal production not only in Latin America but around the globe. We have a great opportunity to reinforce Novus's image and presence in this market - helping our customers, as real partners, in their development and growth," said Prat.
In Latin America South, Roberto Vituzzo has been named world area director for Latin America South (LAS) - Brazil, Argentina, Paraguay, Uruguay and Chile. Vituzzo brings extensive experience from the animal nutrition market. "Novus must be a protagonist in the animal production markets in LAS. We offer excellence and a high-quality product portfolio that allow our customers to growth their productivity and profitability," said Vituzzo.
This structure further reinforces Novus's focus and business in the Latin America North and South Regions and highlights the key focus on operations optimization, enhancing efforts in core technologies and platforms.
These exciting changes bring resources and focus to the region and will help our business grow with our customers while expanding our reputation.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.