Stella & Chewy’s launches in U.S. PetSmart stores

The freeze-dried raw pet food brand will offer more than 80 products in U.S. PetSmart locations and online, with a Canadian rollout planned for June.

Stella & Chewy’s will begin selling its freeze-dried raw meals, toppers, kibble and treats at PetSmart stores across the U.S. in May, expanding the brand’s retail presence through a new partnership with the national pet retailer. Online availability at PetSmart.com will launch alongside in-store offerings, with a Canadian debut slated for June.

“We’re thrilled to partner with PetSmart, a trusted name among pet parents that shares our belief in providing pets with the very best,” said Dave Champlin, chief sales officer at Stella & Chewy’s. “We’re excited and honored to work with PetSmart and appreciate their support of Stella & Chewy’s, as seen in the launch of more than 80 items and, in a majority of locations, a dedicated Stella & Chewy’s display fixture. This partnership is a meaningful step forward in our strategic growth plan, enabling us to serve more households and pets while continuing to support our valued neighborhood pet stores and retail partners. We look forward to the launch in May across the United States, followed by a Canadian launch in June.”

The partnership adds another major retailer to Stella & Chewy’s distribution network, which has traditionally focused on independent pet specialty stores. The company said the expanded reach comes as demand grows for raw and natural pet food formats.

“Stella & Chewy’s exceptional lineup of high-quality raw and natural pet food makes premium pet nutrition more accessible to pet parents,” said Erika Tervelt, vice president of consumables merchandising at PetSmart. "We’re excited to partner with Stella & Chewy’s to expand these offerings in our PetSmart stores and online to make it easier for pet parents to find the nutrient-dense foods their pets deserve.”

Stella & Chewy’s product line includes freeze-dried raw meals formulated with probiotics and antioxidants, kibble coated in freeze-dried raw, and toppers designed to enhance palatability and nutrition.

According to Petfood Industry's Top Companies list, Stella & Chewy’s produces frozen and freeze-dried raw meals and treats for dogs and cats. The company is headquartered in Oak Creek, Wisconsin, U.S., and operates two manufacturing facilities totaling 215,000 square feet.

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