Consumer education: Lessons from the CBD pet segment
In a segment where education is a requirement for success, there are several strategies applicable to the education of anyone’s customer base.
Customer education is a significant challenge in the pet food industry. When real information competes with easily gotten misinformation on the internet, it can be difficult to reach your target audience in a consistent, productive manner — something the CBD (cannabidiol) industry is more familiar with than most. And when…
Read the full article in Petfood Industry November 2018