Pet Food Market Trends
on December 10, 2018

Wet pet foods in the catbird seat

Wet pet foods are becoming increasingly popular options for pet owners leaning into premiumization and wellness trends.

Wet (canned/pouch) pet foods remain more popular among cat owners than among dog owners: as of 2018, according to Simmons Research data, only 40 percent of dog-owning households buy wet dog food compared with 57 percent of their cat-owning counterparts. 

Nonetheless, dog owners are increasingly taking to wet pet foods…

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