Professionals from every segment of the industry are encouraged to mark their calendars for August 24-27 for SuperZoo 2020. The first day, August 24, will be focused on education, while the show floor opens for the full experience from August 25-27 at Mandalay Bay in Las Vegas. SuperZoo 2020 dates are aligned with the pet industry buying cycles to best serve the needs of retailers in attendance.
“SuperZoo provides a platform for retailers and buyers to successfully compete in today’s marketplace,” said Jacinthe Moreau, WPA president. “Rather than a singular segment focus, SuperZoo provides the entire pet product community a forum for discovering market-ready products, insights from industry-leading education and the largest network of peers for idea sharing.”
SuperZoo 2020 will unveil future trends to affect the pet care community, with forward-thinking, actionable education as a flagship offering. Customized content will help attendees from each industry segment discover new business trends, marketing solutions, digital advertising techniques, new retail strategies, grooming skills, animal wellness training and more. Sessions will supply attendees with the tools to refine their business acumen and learn best and next practices to set themselves for success in our ever-changing retail landscape.
SuperZoo exhibitors will enjoy unparalleled access to an audience of decision makers and buyers from a variety of product and service segments. There are over 30% more qualified attending retailers at SuperZoo than any other show in North America. Retail buyers can also expect to find everything for their merchandising needs as they explore the more than 1,200 established national and emerging exhibiting brands. SuperZoo provides the best opportunity to replenish stock and discover new product trends. The interactions and partnerships made possible at SuperZoo lead to increased sales and profits on both sides of the business relationship.
SuperZoo is pleased to be the home of the thousands of pet product specialists from around the world for a one-of-a-kind opportunity to discover new products, hone business skills and network with industry peers. For more information, visit www.superzoo.org.
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.