Pet Food Market Trends
on July 15, 2019

Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market.

Product innovation is heating up competition between functional pet foods and treats versus pet supplements, as one facet of the “omnimarket” (omnichannel and cross-category) battle for the pet wellness dollar. As part of this process, pet owners are becoming savvier about functional ingredients, due largely to the…

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