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Pet Food News / Petfood Forum News / Pet Food Regulations
on June 26, 2019

Artisanal, craft pet food marketing may trigger lawsuits

Many of these quality-related terms associated with the methods used to produce a pet food or ingredient.

Pet food marketing claims related to the quality of the products can lead to lawsuits if those pet foods don’t live up to consumers’ expectations. The challenge for pet food marketers is that many of these claims are not defined by regulatory agencies, said Michael Annis, partner with Husch Blackwell

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