Pet food shopper loyalty challenges in an e-commerce age
With a seemingly endless supply of paths to customer loyalty, the challenges to gaining that loyalty are increasing.
It’s not just that e-commerce has upset the apple cart of pet product retailing. It’s that specific dynamics associated with this omnichannel and omnimarket age make it especially treacherous to keep one’s competitive footing.
The challenge: shopper loyalty in e-commerce
The bedrock for competitive footing is shopper loyalty: hanging on…