Pet Food Market Trends / Pet Food Safety
on November 18, 2019

Champion Transparency Council aims for pet owner trust

‘Transparency’ is one of the latest hot topics in the pet food industry, and Champion Petfoods has gone all in with the formation of a new council.

Champion Petfoods has a vision of being “trusted by pet lovers everywhere,” and the company’s business model is built around that vision. So as transparency — at all levels — has become a larger concern of pet owners, Champion has leaned in hard with the founding of the Champion Transparency

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