Pet Food News
on October 30, 2019

3 falling pet food authorities; Brand trust builds sales

The battle to influence pet owners emotionally and intellectually may prove more substantive than skirmishes over eyeballs and feet.

Pet food market analysts with Cascadia Capital believe three of pet owners’ conventional sources of information and advice have lost influence over consumers. A fundamental change may be occurring in the way pet owners interact with traditional authorities on dog, cat and other pet nutrition. The analysts suggested that pet…

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