Three innovative pet food packages that are straightforward, environmental and playful were named winners of the most recent packaging designs for students in Tokyo.
The Asia Students Package Design Competition (ASPaC) is a prestigious design competition that attracts participation from around the world. This year, it added a special inaugural event called “Olympac” that focused on pet food packaging, to celebrate the Tokyo Olympics 2020.
Participating students from 18 countries learned about the pet food theme on December 4, the actual day of the competition, after which they were given only 105 minutes to draw their designs by hand or by computer. Their progress was shown on a big screen for everyone to see.
A container shaped like a bone to hold dog treats and simply called “Doggy” fetched the gold prize. Suitably colored golden brown, the Doggy was a design by Italian student Alessandro Spalletti.
“Foopet”, a box for cat food, bagged the silver medal mainly for its use of recyclable materials and striking design. It was created by French student Pierre Antoine Cosach.
The bronze prize went to a student from Malaysia, Loh Chauyu, who designed “Play-Oew”, a cat treat dispenser that resembles a ball of yarn. Chauyu received extra points from the judges for designing everything by hand.
The Olympac was hosted by the ASPaC Association, Japan Foundation and Japan Package Design Association and supported by The Asahi Shimbun. The 2019 competition drew more than 4,000 submissions.
The global pet food packaging market size is projected to reach US$16.5 billion by 2025, expanding annually by as much as 5.4%, based on a new report by Grand View Research Inc. Attractive and sustainable packaging is an important part of the enitre pet food business, especially for pet food manufacturing companies that want to capture new and young markets and strengthen brand loyalty.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.