Pet Food Market Trends
on May 13, 2020

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.

April 2020’s column argued that pet market gains and losses are increasingly about the internet not simply due the cannibalization/Chewy-ification of pet product sales, but just as sharply because of the indirect effects of the e-commerce boom on cross-channel competition. Notably, for example, despite the long-running pet product premiumization and…

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