Holistic Select from WellPet now offers recipes with Select Actives, functional ingredients found in nature.
The food follows the company's philosophy of preventing health problems in pets before they start. Select Actives are a combination of enzymes, probiotics, live micro-organisms, botanicals and phytonutrients. The recipes are for cats and dogs through all life stages.
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By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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By Lindsay Beaton
Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.